Read through everything carefully. If you have any questions, send me an email at prattphoebe128@gmail.com. I respond within 24 hours with thorough, honest answers.

01

Complete Book Launch Strategy

Most Comprehensive

A comprehensive, end-to-end launch campaign that begins 3 to 6 months before your book's release date and continues for 90+ days after launch. Designed to give your book the strongest possible entrance into the market.

Pre-Launch Phase

  • Complete market and competitor analysis (written report)
  • Target reader profile development
  • Amazon category and keyword research
  • Launch timeline and milestone document
  • Book blurb writing and optimization
  • Author bio and metadata optimization
  • ARC team recruitment (75+ reviewers)
  • Pre-order strategy setup
  • Email list warm-up sequence (5 to 7 emails)
  • Book mockup creation
  • Book trailer scripting

Launch and Post-Launch

  • Launch day promotional blitz coordination
  • Email blast writing and scheduling
  • Social media content batch creation
  • Amazon Ads campaign launch and monitoring
  • Daily written updates during launch week
  • Newsletter swap coordination
  • Goodreads and Listopia campaign
  • Sustained ad optimization (90 days)
  • Weekly written progress reports
  • Final summary report with all data
Timeline: 3 to 6 months
Communication: Weekly emails, daily during launch
02

Social Media Marketing and Content Creation

Ongoing

Complete management of your author social media presence across platforms where readers in your genre spend their time. Includes strategy, content creation, posting, and engagement guidance.

Strategy and Content

  • Platform selection based on your genre
  • Monthly written content calendar
  • Content pillar development
  • Hashtag research (monthly updates)
  • Written captions in your voice
  • Professional graphics with your branding
  • BookTok and Reels video scripts
  • Story content ideas and templates
  • Book mockup graphics
  • Quote graphics from your book

Management and Platforms

  • Scheduled posting via professional tools
  • Community engagement guidance
  • Monthly analytics and written insights
  • Instagram (Bookstagram)
  • TikTok (BookTok)
  • Facebook Author Page
  • Twitter/X
  • Pinterest (select genres)
  • YouTube Shorts
  • Threads
Timeline: Ongoing, month-to-month
Communication: Weekly summaries, monthly reports
03

Amazon, Facebook and BookBub Advertising

High ROI

Professional management of paid advertising campaigns across all major book advertising platforms. Data-driven, constantly optimized, and completely transparent about every dollar spent.

Amazon Ads

  • Sponsored Product Ads (keyword and product targeted)
  • Sponsored Brand Ads (3+ books)
  • Lockscreen Ads
  • 500+ keywords tested and documented
  • Competitor ASIN targeting
  • Negative keyword management
  • Weekly bid optimization

Facebook, Instagram and BookBub

  • Custom audience building
  • Lookalike audience development
  • Multiple ad creative variations for A/B testing
  • Retargeting campaigns
  • BookBub author targeting
  • Weekly written performance reports
  • Full access to your accounts always

Important: Ad spend is separate from my management fee. You pay Amazon, Facebook, and BookBub directly. Recommended minimum: $300 to $500 per month.

Timeline: Ongoing, month-to-month
Communication: Weekly performance emails
04

Email List Building and Newsletter Marketing

Essential

Complete email marketing setup, list growth, and ongoing newsletter management. Your email list is the only marketing asset you truly own.

Setup and Growth

  • Platform selection and setup (MailerLite, ConvertKit, etc.)
  • GDPR and CAN-SPAM compliance
  • Lead magnet strategy and creation
  • Landing page creation
  • Signup form optimization
  • Newsletter swap coordination
  • BookFunnel and StoryOrigin promotions

Newsletter Management

  • Monthly or bi-weekly newsletters in your voice
  • Welcome sequence (5 to 7 emails)
  • Book launch email sequences
  • Re-engagement campaigns
  • Subject line A/B testing
  • Performance analysis (open rates, clicks)
  • List segmentation strategy
Setup: 2 to 3 weeks. Ongoing: Month-to-month
Communication: Bi-weekly emails, monthly reports
05

ARC and Review Campaigns

Critical for Launch

Full management of Advance Reader Copy campaigns to generate authentic reviews. Reviews are the single biggest factor in whether new readers buy your book.

Recruitment and Management

  • NetGalley recruitment
  • BookSirens recruitment
  • Bookstagram and BookTok reviewer outreach
  • Genre-specific reviewer databases
  • Application screening and vetting
  • ARC distribution via BookFunnel
  • Follow-up sequences for review posting
  • Weekly review tracking spreadsheet

Extended Outreach

  • Blog tour coordination (10 to 25 bloggers)
  • Podcast interview outreach (non-fiction)
  • Written pitch templates for future use
  • Goodreads review generation strategy
  • Final tracking report with all review links
Timeline: 6 to 10 weeks
Communication: Weekly detailed emails
06

Author Branding, Copywriting and Metadata

Every word on your book page matters. I write and optimize the copy that turns browsers into buyers across every platform.

Included

  • Book description rewrite with Amazon HTML
  • Author bio (short, medium, long versions)
  • Amazon category and keyword optimization
  • Website copy (all pages)
  • Complete media kit (PDF)
  • Pre-written interview questions
  • Adapted versions for all retail platforms
Timeline: 2 to 4 weeks
Communication: Emails at each milestone
07

Book Mockup Design

Professional 3D book mockups that transform your cover into stunning visuals for every marketing channel.

Mockup Types

  • Single book 3D mockup
  • E-reader mockup (Kindle, iPad, phone)
  • Stack mockup for series
  • Lifestyle mockup (realistic settings)
  • Hardcover and paperback variations
  • Audiobook mockup
  • Box set mockup
  • 8 to 12 images in high-resolution formats
  • Social media sized versions
Timeline: 5 to 7 business days
Communication: Email with proofs and revisions
08

Book Trailer Production

Cinematic, genre-appropriate video trailers that capture the mood and hook of your book for Amazon, YouTube, social media, and paid ads.

Included

  • Creative brief and script writing
  • Storyboard creation
  • Royalty-free music selection
  • Voiceover coordination (AI or human)
  • Stock footage and image sourcing
  • Custom text animations
  • Color grading and sound design
  • Multiple formats (16:9, 9:16, 1:1)
  • Subtitle versions for silent autoplay
  • 2 rounds of revisions
Timeline: 2 to 4 weeks
Communication: Emails at each production stage
09

Goodreads and Listopia Campaigns

Strategic marketing within Goodreads, the world's largest reader community with 90+ million members. Includes Listopia placement, Giveaways, and review strategies.

Included

  • Submission to 20 to 50 targeted Listopia lists
  • Goodreads Giveaway setup and management
  • Shelf tagging strategy
  • Author profile optimization
  • Review generation tactics (ToS compliant)
  • Custom Listopia list creation
  • Monthly position monitoring and reports
Timeline: 4 to 8 weeks
Communication: Bi-weekly progress emails
10

Book Club Outreach and Placement

Targeted outreach to book clubs, reading groups, and subscription boxes for bulk sales and word-of-mouth buzz.

Included

  • Identification of 50 to 100 genre-relevant clubs
  • Custom pitch emails for each club
  • Discussion guide creation (10 to 15 questions)
  • Author Q&A document
  • Subscription box submissions
  • Professional book club kit (PDF)
  • Monthly placement reports
Timeline: 6 to 10 weeks
Communication: Bi-weekly outreach updates
11

Litopia and Literary Community Engagement

Strategic presence within Litopia and other literary communities to build reputation, connect with industry professionals, and generate organic interest.

Included

  • Litopia profile optimization
  • Strategic forum participation planning
  • Networking strategy for agents and editors
  • Broader literary community engagement
  • Guest post pitching
  • Award and contest research
  • Monthly activity plans and quarterly reports
Timeline: Ongoing, month-to-month
Communication: Monthly strategy emails
12

Blog Tour and Podcast Tour Management

Full coordination of blog tours (15 to 30 bloggers) and podcast interview tours (10 to 20 podcasts) to expand reach through trusted voices.

Included

  • Blogger and podcaster research and identification
  • Personalized outreach emails
  • Tour schedule coordination
  • Content creation for tour stops
  • Interview preparation documents
  • Pre-written interview questions for hosts
  • Promotional graphics and mockups
  • Final tour report with all links
Timeline: 4 to 8 weeks
Communication: Weekly emails during tours
13

Press Release Writing and Distribution

Professional press releases written in AP style and distributed to book media outlets for earned media coverage.

Included

  • Newsworthy angle identification
  • Professional press release writing
  • Wire service distribution (cost separate)
  • Targeted pitches to 20 to 50 journalists
  • Local media outreach
  • Trade publication submissions
  • Media pickup tracking report
Timeline: 2 to 3 weeks
Communication: Emails at each milestone
14

Backlist Revival Campaigns

Strategic campaigns to breathe new life into older titles that have stopped selling or never reached their full potential.

Included

  • Complete backlist sales analysis
  • Amazon listing audit for each title
  • Complete description rewrites
  • Keyword and category optimization
  • Pricing strategy adjustments
  • Amazon Ads campaigns for backlist
  • BookBub Featured Deal submissions
  • Cross-promotion strategy
  • Monthly before/after reports
Timeline: 8 to 12 weeks
Communication: Weekly emails, monthly reports
15

Series Marketing and Read-Through Optimization

Specialized strategies for multi-book series focused on driving readers from Book 1 through the entire series to maximize lifetime reader value.

Included

  • Read-through rate analysis
  • Drop-off point identification
  • Series page optimization on Amazon
  • Back matter optimization
  • Series branding consistency audit
  • Box set strategy
  • Book 1 funnel advertising
  • KU page-read optimization
  • Monthly read-through reports
Timeline: 8 to 12 weeks
Communication: Bi-weekly emails, monthly reports
16

Reader Magnet Creation

Custom free content (bonus chapters, prequels, guides) designed to attract new readers and grow your email list rapidly.

Included

  • Concept development for your genre
  • Full content writing (up to 10,000 words fiction / 5,000 non-fiction)
  • Professional editing and proofreading
  • Cover design for the magnet
  • Interior formatting (PDF and EPUB)
  • BookFunnel delivery setup
  • Landing page creation
  • Email automation integration
  • Promotional graphics
Timeline: 3 to 5 weeks
Communication: Emails at each milestone

Transparent Pricing With No Hidden Fees

All prices below are exactly what you pay me. Third-party costs (ad spend, tools, platforms) are separate and paid directly by you. Every package includes a written service agreement.

Starter

$499
One-Time Fee

A strong foundation for authors just getting started or working within a tight budget.

  • Written marketing strategy (10 to 15 pages)
  • Complete Amazon listing audit and optimization
  • Professional book description rewrite
  • Author bio (short, medium, long)
  • 3 professional book mockups
  • Written implementation guide
  • 30 days email support after delivery
Email Me to Get Started

Premium

$1,999
Per Month

Complete hands-off marketing for authors who want everything handled.

  • Everything in Growth
  • Full social media (ALL platforms)
  • Facebook and BookBub Ads
  • Blog and podcast tour management
  • Book club outreach campaign
  • Author branding and media kit
  • Book trailer (one per year)
  • Backlist and series optimization
  • Weekly progress emails
  • Priority email response (6 hours)
Email Me to Get Started

Need Something Custom?

I create custom quotes for individual services, series campaigns, multi-author collaborations, and unique requests. Email me with your specific needs and I will send a quote within 24 hours.

Request Custom Quote

Payment Terms

One-Time: 50% upfront, 50% before final delivery

Monthly: Billed monthly in advance

Methods: PayPal, Wise, or bank transfer

Contracts: Month-to-month, no lock-in

Not Sure Which Package Is Right for You?

Send me a detailed email about your book and goals. I will recommend the best approach for your specific situation within 24 hours.

Email Me for Guidance