Important Note About Client Privacy

I use author initials only in all case studies. I never share book titles, book covers, publication dates, or any details that could identify which author or book I am describing. This is a firm policy I maintain for every client. Your work and your data are always private with me.

If you would like more specific examples relevant to your genre, email me at prattphoebe128@gmail.com and I can share additional context with author permission.

Contemporary Romance
M.R.
Experience Debut Author
Engagement Complete Launch
Duration 5 Months

Debut Romance Author With Zero Platform

The Situation

M.R. was preparing to release her debut romance novel with zero existing platform. No email list. No social media following. No author website. No book blogger connections. She had a beautifully written book and a professional cover, but no visibility whatsoever. She was three months from her launch date and had done nothing to prepare her audience.

What I Did

  • Built a complete 5-month launch strategy from scratch
  • Created her author brand from the ground up including bio, website copy, and social presence
  • Designed professional 3D book mockups for all promotional materials
  • Produced a 60-second book trailer for social media and Amazon
  • Recruited and managed a 75-person ARC team through NetGalley and Bookstagram
  • Set up her email list with a reader magnet and grew it to 800 subscribers before launch
  • Managed Amazon Ads campaign starting on launch day
  • Coordinated a 15-blogger blog tour
  • Managed Bookstagram content for 3 months post-launch
  • Submitted to 30 Goodreads Listopia lists in the romance category
  • Created a book club discussion guide and pitched to 20 romance book clubs
#1
Amazon Sub-Category on Launch Day
182+
Verified Reviews in 60 Days
4,847
Copies Sold in 90 Days
2,100
Email Subscribers Built
5.1x
Amazon Ads ROAS
3
Book Clubs Selected Her Book

"I came to Phoebe in complete panic three months before launch with literally nothing set up. She built my entire platform from scratch and executed a launch that exceeded every expectation I had. I still have every single email as a permanent record of what she built for me."

Business / Self-Help
J.T.
Experience Third Book
Engagement Growth Package
Duration 8 Months

Experienced Non-Fiction Author With Stagnant Sales

The Situation

J.T. had published two previous non-fiction books that sold moderately but never gained real traction. He wanted his third book to be different. His main challenges were a lack of email marketing, no paid advertising presence, and book descriptions that were not converting browsers into buyers.

What I Did

  • Complete rewrite of all three book descriptions including backlist and new release
  • Built email funnel with lead magnet that grew list from 200 to 3,400 subscribers
  • Launched Amazon Ads across all three titles
  • Launched Facebook Ads targeting business podcast listeners
  • Created monthly newsletter achieving 42% open rates consistently
  • Coordinated podcast interview outreach securing 12 podcast appearances
  • Produced professional book trailer for the new release
  • Created complete media kit for press and podcast outreach
  • Managed Goodreads Listopia submissions targeting business lists
3,247
Copies Sold in 60 Days
240%
Backlist Sales Increase
3,478
Email Subscribers
12
Podcast Interviews
10x
Facebook Ads ROAS
8
Goodreads Listopia Lists

"Working with Phoebe changed everything not through some magic trick, but through consistent professional execution. Eight months in, I have a real author business for the first time. All three of my books are now selling consistently."

Psychological Thriller
S.K.
Experience Debut Author
Engagement Premium Package
Duration 6 Months

Debut Thriller Author With Small Press Deal

The Situation

S.K. had a psychological thriller published by a small press with a modest advance. She needed to prove her book could sell to justify future contracts. The pressure was significant. She needed maximum visibility in one of the most competitive genres in publishing.

What I Did

  • Full author brand development including website copy, bios, and media kit
  • Complete Amazon metadata optimization with 700+ keywords tested
  • Managed 100-person ARC team with coordinated review day
  • Coordinated 20-blogger blog tour with strategic launch week timing
  • Ran Amazon and BookBub Ads throughout launch and post-launch
  • Managed BookTok content strategy (scripted videos she recorded)
  • Produced cinematic 90-second book trailer
  • Created professional book mockups for all channels
  • Wrote and managed her newsletter for 6 months
  • Conducted book club outreach to 30 thriller book clubs
  • Managed Goodreads Giveaway and Listopia campaign
Top 100
Kindle Store Overall
165+
Reviews in 90 Days
4,547
Copies Sold in Launch Quarter
100K+
Views on Viral BookTok Videos
2-Book
Contract Signed Based on Launch
5
Book Clubs Selected the Book

"Phoebe handled every single aspect of my marketing while I focused on writing my second book. Every week I received extremely detailed emails covering every aspect of what she was doing. Her professionalism gave me confidence throughout the entire process."

Cozy Mystery Series
D.P.
Experience Established (Book 4)
Engagement Ads + Series
Duration 12 Months

Established Cozy Mystery Author With Plateaued Series

The Situation

D.P. had a cozy mystery series with three books and a fourth on the way. Sales had plateaued. Her read-through rate from Book 1 to Book 3 was a disappointing 45%, meaning more than half of readers stopped after the first book. She wanted to boost visibility and improve read-through before Book 4 launched.

What I Did

  • Deep Amazon Ads restructuring across all four books
  • Focused on Book 1 as funnel entry point with deep discounting and heavy ads
  • Complete series page optimization on Amazon
  • Back matter optimization linking each book to the next
  • Kindle Unlimited page-read strategy
  • Monthly written performance reports with ROAS breakdowns
  • Goodreads Listopia campaign targeting cozy mystery lists
  • Book club outreach to 25 mystery-focused clubs
400%
Book 1 Sales Increase
72%
Read-Through (was 45%)
6x
Consistent Amazon Ads ROAS
340%
Monthly Revenue Increase
15
Cozy Mystery Listopia Lists
Full-Time
Author by Month 10

"Twelve months in, I am a full-time author for the first time in my life. Her detailed monthly reports are so thorough that I could literally see the exact tactics driving each improvement."

Steamy Romance
A.L.
Experience Established Indie
Engagement Branding + Social
Duration 6 Months

Established Romance Author Needing Brand Refresh

The Situation

A.L. had an 8-book romance backlist but felt her author brand was outdated. Her descriptions did not reflect the modern romance market. Her social media was scattered and inconsistent. She was still making money but believed her potential was much higher than her actual earnings.

What I Did

  • Complete rewrite of all 8 book descriptions
  • New author bio in all three lengths
  • Website copy overhaul for all pages
  • Full media kit creation
  • Consistent BookTok and Bookstagram management for 6 months
  • Newsletter swaps with 10 romance authors
  • New book mockups for all 8 titles
  • Series book trailer for most popular trilogy
  • Goodreads Listopia campaign across 40 romance lists
  • Book club outreach to 30 romance book clubs
40%
Sales Increase (Descriptions Alone)
12,400
Bookstagram Followers (was 3K)
22,000
BookTok Followers (was 800)
1,547
New Email Subscribers
18
Goodreads Listopia Lists
6
Book Clubs Selected Her Books

"Phoebe is the complete opposite of marketers who take your money and disappear. Every email is answered within hours. Every promise is kept. Her attention to detail is unmatched by anyone I have worked with before."

Epic Fantasy Series
R.B.
Experience Established (8 Books)
Engagement Backlist Revival
Duration 4 Months

Backlist Author With Dormant Fantasy Sales

The Situation

R.B. had published 8 fantasy novels across two connected series over 7 years. Sales had declined by over 60% in two years. Two of his older books had not sold a single copy in over four months. He was considering giving up on his fantasy writing career entirely.

What I Did

  • Complete backlist audit of all 8 books
  • Rewrote all 8 book descriptions using modern fantasy conventions
  • Complete keyword and category optimization for every title
  • Restructured Amazon Ads focusing on Book 1 as funnel entry
  • Strategic pricing promotions and free Book 1 campaigns
  • Box set creation for completed first series
  • Secured BookBub Featured Deal for Book 1
All 8
Books Selling Daily Again
Peak+
Revenue Exceeded 2-Year High
2,800
BookBub Free Downloads
64%
Read-Through (was 38%)
5x
Amazon Ads ROAS
Saved
His Fantasy Writing Career

"I am no longer considering leaving the fantasy genre because my fantasy career is now thriving again. Her backlist revival strategy is genius. She rewrote every description, optimized every keyword, and restructured my ads completely."

Want Results Like These for Your Book?

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